South African Travellers – Logo

Logotype / Branding

Founded with the identity SAT, this Francophone travel agency operating since 2007 in South Africa has the ambition to extend its services to new destinations.

This structural change required a branding redesign in the form of an evolutive logotype that can be suitable to new regions of the globe. A totem animal and a specific color code for each destination have been defined.

 

Li-Nó Design supported the project in the following tasks:

• Main and alternative logo design
• Setting the color palette

 

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